Nearly 9 in 10 people who saw him weren't following him.
David Goldberg — CEO of Goldstreet Partners, Chicago commercial real estate and
hospitality — had the deals and the relationships, but no short-form presence. We gave
him a beat: space tours, operator sit-downs, deal news, market breakdowns. Sixty days
later he gets stopped on the street by people who know him from the content.
IG @david_goldstreet · TikTok @davidgoldstreet · Goldstreet Partners
TikTok views
951K
in 60 days
Instagram views
833K
in 90 days
From the For You page
94.5%
TikTok — pure discovery
From non-followers
87.2%
Instagram — strangers
Instagram: 91.3% of views came from Reels ·
TikTok: 86K likes, 23K shares, 1,550 comments in 60 days